A major shift in mentality is currently taking place. Businesses need to be more transparent as the majority of their customers are online. Ignoring SEO, social media and public relations (PR) will inevitably be suicidal for your marketing. Incorporating them into your overall strategy can be a bliss. Yes, incorporating, not just including them. With the right approach and patience you can get a really high ROI.
Are your products/services great? Prove it!
All recent updates by Google are aiming to end tactical SEO. Isolated one-off investments into SEO wouldn’t really have a lot of impact and Google will now take into consideration manipulative SEO tricks based on fake check-ins and false reviews.
You need a continuous effort to incorporate all the latest SEO complexities.
Why is Google so important?
Google is the world’s most popular search engine, with about 67% market share. There are approximately 12.5bn searches on Google every month, you can check the most popular ones below. Basically everyone uses it: from simple information research to making buying decisions.
According to Google, 97% of customers search for local businesses online. If you aren’t there, your competition surely is. Google+ Local’s aim is to connect your business with your customers, respond to customer reviews and engage with your audience. And this used to be done mainly through links, which were quite manipulative. With the latest changes the search giant is trying to place people before links: social signals and quantity and tone of reviews from local customers would be considered as having more influence when it comes to displaying relevant search results. So your local search rankings can be dramatically improved if you convince your satisfied customers to post positive reviews of your business.
It’s a long journey, but the sooner you start, the better.
How Social Media Impacts SEO
Social media, and this is not only Facebook and Twitter, is the best medium to engage and build a long-lasting relationship with fans and followers. YouTube, Google+, Instagram, Pinterest and various discussion forums are impacting your rankings. Everything that people say about you or your business is publicly accessible online. Are you aware if it is in a positive or a negative way? Underestimating the importance of social media can hit your reputation and most probably also lower your revenue. Ensuring your overall business strategy is including social networking can present a huge opportunity, because it connects your brand with your audience and it increases your overall SEO impact.