Search Engine Optimization
Search Engine Optimization (SEO) is the way your website attracts traffic from organic searches on the Internet. Simply put, the more useful and relevant content you have, the higher your search engine’s ranking would be. The higher your ranking is, the more people can actually get to your website. SEO for major search engines is a must-have nowadays. Investing in SEO is more important than investing in your website. In the end, what is the point of having a great website if no one is able to find it?
We will start with helping you identify keywords, which your customers use to find you. This is a very important step to ensure your relevance in a specific niche. Choosing the right words will drive relevant website traffic. This is vital for your link building and overall optimization.
We will help you choose the right structure for your website and help you with creating content. Having the right structure will make your website user-friendly and position it for growth.
This is where we really add value. We will ensure your pages and images have the right alt and meta tags, your HTML code is optimized and keywords are placed with the right density. This is how search engine algorithms analyze your content and rank your pages.
We will take a close look at your website’s statistics through Google Analytics. This will help us to get an insight into what drives more traffic (and sales). We will identify gaps and work on next steps.